Many people jump right into starting an online business without finding the right product or niche. There are a couple of questions you must answer before you get started like: What is my passion, what do I want to sell or what do I have a lot of knowledge on? Understand that selling an information product is one of the easiest products to sell but an online service can make you more money because it’s a recurring monthly membership.

The first thing on your mind should be if the customer will be interested in your product before you start creating material for your online business. When I say material I’m talking about a website, ebooks, newsletters, and so on. You MUST do some research on whatever topic you plan to implement. Find out how many competitors you have. Check out forums, chat rooms, newsgroups so you can find out more about your targeted market. If you have an email list, a great way to get started would be to create a survey on what they are interested in.

Another great way to research your niche would be to use websites like Google and Amazon. Google is great way to find out what people are searching for. Use a tool called Google Keyword Tool to research the keywords that people search in your niche. Find out which keywords are being searched so you can use that to your advantage when it comes to competition. Amazon is great tool to find out what the current best sellers are and what people are reading about on your niche.

Speaking of competitors, many think it’s unethical to look at their material.

In all reality it’s a great thing because you can come up with great ideas to separate you from them. By analyzing their info you can see why people are attracted to their services or products. DON’T copy what they have but use the info to increase your visitors and profitability for your online business.

When it comes to online business, internet marketers are big on three major reasons why a customer will purchase your product. The first reason will be that your product must solve a problem. The second reason is that your product must make life easier and third you must be passionate about your product which shows in everything you do. If you have those 3 things in place then you may have a serious winner.

The more research you do in your niche the better. The reason why is because you will be on top of everything and you will know what to expect. If you perform everything we talked about today for your online business you can decrease complaints, chargeback’s, and best of all increase profits. This helps you provide an excellent service to your customers and keeps you in business for years to come.

The Affiliate Way Network is a leader of a fast growing community of successful Internet Entrepreneurs that enjoy helping others create, grow and run a succesful online business. Find out how we generate 50-100 leads per day using a simple lead generation system.